Bringing the Beauty of Faded Jeans to Everyone

Experience the Global Charm of Faded Jeans with Ease
The unique fades and whiskers that appeared on workwear under heavy use unexpectedly became a source of appeal, transforming jeans into a fashion statement.
Since then, enthusiasts around the world have pursued that vintage-like fade and enjoyed the journey of wearing in their jeans.
However, achieving the ideal fade takes years of time and care, requiring attention to wear and washing.
Our goal was to create jeans that look great from the moment you wear them—faded jeans anyone can enjoy without the hassle or waiting.

Fabric Creation for the Ultimate Fade

Fabric Creation for the Ultimate Fade
To make faded jeans stylish and easy to wear for everyone, we started with the fabric itself.
We carefully selected the cotton, yarn thickness, and structure while envisioning how the denim would look after fading.
Not only the weaving method but also the finishing process was refined to ensure a clean, vivid blue after fading.
This is how we developed a new denim fabric, tailored for creating the perfect faded jeans.

Master Craftsmanship in Kojima, Okayama
Creating the Perfect Fade on Blue Selvedge Denim
Working with skilled craftsmen in Kojima, we created fade samples to match our vision.
By repeatedly adjusting these samples against the JAPAN BLUE JEANS image, we minimized the gap between the ideal and the final result, paying attention to every detail.
After testing multiple techniques, we finally achieved the “ultimate fade.”
This process shortens the years it would take to naturally age denim, making beautifully faded selvedge jeans accessible to anyone.
Here’s a glimpse into the craftsmanship behind these exceptional jeans.

AGING WASH
1. Laser Treatment
The First Approach to Define the Jeans’ Character
To achieve a modern, clean finish, we introduced cutting-edge laser technology.
Lasers are applied to both the front and back, removing pigment and lightly shaving the surface to replicate whiskers, honeycombs, and fades on thighs and calves.
This allows effects that are impossible by hand, minimizes fabric damage, and ensures a uniform, high-quality finish without uneven processing.

2. Wash Processing
Enhancing Depth and Tone
Combining bio-wash, which breaks down pigments with microorganisms, and stone-wash using pumice, creates realistic aging effects.
Each pair develops individual whiskers and worn textures, adding three-dimensional depth.
This is the foundational step to achieve natural fade and wear.
Timing the wash is crucial, as craftsmen predict how the denim will look when dry.

3. Hand Bleaching
Adding Depth Through Craftsmanship
Craftsmen apply bleach by hand using cloths.
Whiskers, puckering, and seam details are carefully emphasized or blended to achieve balanced contrast.
Since bleaching takes time to develop, the work is done with precision and experience.
This delicate process is where craftsmanship truly shines.

4. Finishing
One Final Step to Perfect the Jeans
Impurities and chemicals are washed away, leaving clean fabric.
For Blue Selvedge Denim, after initial drying, craftsmen reapply bleach to refine color depth and then wash again.
A subtle beige is layered to calm the tone, achieving a natural finish.
More steps are added to allow anyone to enjoy stylish jeans easily.
This completes a pair of jeans filled with Kojima’s craftsmanship and JAPAN BLUE JEANS’ dedication.

Details Born from Craftsmanship
Carefully reproducing wear on pockets, which appears naturally over repeated use. Small details like these greatly impact realism.

Vivid Indigo Blue emphasizes puckering, giving depth and contrast to the fade.

Belt loops are faded more at raised and worn areas, creating a natural aged look.

Subtle color additions enhance gradients, giving a worn-in depth as if the jeans were used for years.

Laser-created whiskers and honeycombs are blended by hand for a natural finish.

Vintage enthusiasts will love the distinctive puckering from the Union Special hemming machine.

Three Color Designs to Choose From
Blue Selvedge Jeans are available in three indigo shades—dark, medium, and light—each with a distinct concept.
Enjoy Further Aging
D01 (Dark Indigo)

Enjoy Further Aging
D01 (Dark Indigo)
A darker shade representing a slightly worn look, leaving plenty of room for personal aging.
Enjoy the coolness of faded jeans from the first wear, and experience the joy of creating your unique pair over time.

Balanced Ideal Fading
M01 (Medium Indigo)

Balanced Ideal Fading
M01 (Medium Indigo)
A mid-tone representing the optimal fade achieved through aging.
Neutral yet stylish, it elevates your look without overpowering.
Perfect for versatile, sophisticated wearers seeking a naturally aged vibe.

Perfect Fabric and Color Through Processing
L01 (Light Indigo)

Perfect Fabric and Color Through Processing
L01 (Light Indigo)
A light, refreshing shade representing advanced aging.
Normally, extensive fading would damage the fabric, but our process maintains both a clean texture and vibrant color.
The light tone gives a crisp look suitable for both men and women.

Products in this color

Designed for everyone to enjoy with ease, these JAPAN BLUE JEANS selvedge jeans are crafted with meticulous attention to detail.

Experience the authentic fades and character that come with genuine denim wear.