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  1. NEW!! Reward Points Program.

    Hi there is a big news today!   We launch "REWARD PROGRAM"!! You can earn reward points for making purchases on Japan Blue Jeans Official Webstore. Once you register an account with us, you can start earning reward points based on the total purchase amount made on the webstore. The more you spend, the more you save!       To celebrate it...
  2. FADES: Stretch Selvedge Denim (Fabric 05)

    "Does stretch denim fade (aging)?"   We’re often asked this question and our answer is "YES!!!!!!!" We've already told you how great our stretch selvedge denim "Fabric 05" (if you haven't read it click here), today we'll show you the actual fades (aging) of our customers.   J6105JZ Prep 12.5oz Stretch Selvedge Jeans   Now you'll believe that stretch jeans...
  3. How to wash your jeans

    Some jeans lovers believe that "jeans should not be washed in a machine".   However unwashed jeans are insanitary and they would lose "the strength of fabric". We highly recommend you to wash jeans properly to keep them as long as they last. Let's see how to wash jeans!   1. Button up and turn the jeans inside out Button...
  4. Did you know? Bits of knowledge about JAPAN BLUE JEANS!

    Hi everyone!   As the title says, we'd like to talk about bits of knowledge about "JAPAN BLUE JEANS". We will tell you lots of information that you’ve never known before, so we’d appreciate it if you would read this to the end!   First of all, let's take a look at how our brand “JAPAN BLUE JEANS” was born...
  5. What is a Chain Stitch? Explained!

    If you're into denim you've probably heard about chain stitch before. Chain stitching is the traditional stitch used to hem jeans, and creates a vivid roping effect. It uses one continuous thread that loops back on itself. Using a chain stitch pulls slightly on the denim and causes the traditional rippling on the hem. Chain stitching requires a special sewing machine, such...
  6. How to wash your jeans! (Please wash them)

    It's widely known in the raw denim community that a lot of people recommend not washing their jeans. But we do. Not washing your jeans at all can make the fabric deteriorate faster because of the bacteria in your sweat. Gross, right? Even if you freeze them, not all bacteria will die. Here's some proof. Numbers from tests freezing bacteria...
  7. J411 - Wearing jeans in the middle of summer? Not a problem!

    Hi lovely people. Today I want to introduce you to our 8oz selvage Jeans. Yes, you've heard right. I know some people wear heavy oz even in summer (South East Asians! You are crazy and I love you) but some of us don't want to feel like we're carrying around our body weight in denim that has soaked it all...
  8. What's so buono about our Buono Shirt? The secret comes from Côte d'Ivoire..

    Hello lovely people. Today I want to talk about what makes our Buono shirt so ..Buono? The name is exactly what you think it is. It's simply a great shirt. A basic item that has its place in anyone's closet. What's the most important part of a shirt? The fabric. You might have heard before that we are very transparent...
  9. Casual Denim Baker pants for spring

    Hello Lovely people. Hope you had a great week. Today I want to talk about an oldie but goodie of our regular lineup. 12oz denim, a reproduction based on military denim. So soft, these are great for summer as well! J271113J01 Modern Military Baker Pants 12oz From our Modern Military series. These also come in Olive and Beige! Personally, I...
  10. 【NEW】Lightweight Sashiko Haori for the coming seasons

    Hello  lovely people. Hope you are all adjusting to staying home and experimenting with new hobbies - or just sit on the couch and watch Netflix for so long, it asks you if you're still there (that would be me).   Today I want to introduce you to another beautiful Sashiko piece! This is a rather new addition to our...