Bringing the Beauty of Faded Jeans to Everyone Experience the Global Charm of Faded Jeans with Ease The unique fades and whiskers that appeared on workwear under heavy use unexpectedly became a source of appeal, transforming jeans into a fashion statement. Since then, enthusiasts around the world have pursued that vintage-like fade and enjoyed the journey of wearing in their...

JAPAN BLUE JEANS began as a fabric manufacturer. Since its founding, the brand has remained devoted to fabrics, texture, and fades,constantly pursuing and challenging itself to create new textiles. "Stiff, heavy, uncomfortable"— to break this outdated denim stereotype, we conducted countless trialsand finally developed two types of denim that prioritize comfort above all. Experience our finest denim creations. Lightweight yet...

“Love jeans but dread long commutes or full-day outings?” We’ve all been there. “I want comfort, but I don’t want to compromise style.” That’s exactly why we created these stretch jeans. They look and feel like genuine, high-end denim, yet offer amazing softness and stretch. Engineered for shape retention and lasting silhouette. Here are two fresh fits in five colors—our...