Introducing the most popular items from the first half of 2024! From long-lasting basic jeans to unique pieces that embody the JAPAN BLUE JEANS style, there’s something for everyone. Don’t miss this opportunity to check them out. No.1 J301 14.8oz US Cotton Straight Selvedge Jeans Color: Indigo Claiming the top spot is the quintessential JAPAN BLUE JEANS pair of jeans...

                12.5 oz. banana denim fabric is made from a blend of 80% Cote d'Ivoire cotton and 20% banana fiber. Banana fiber is lightweight, breathable, and functional with high moisture absorption and quick-drying, but its somewhat stiff fiber texture was a drawback. As a result of trial and error, a soft and light...

JAPAN BLUE JEANS × MARUGO JGO9040U31　　11oz Banana Denim Tabi Tabi is Japanese traditional footwear and we made Tabi with *Banana denim. *Banana denim: 70% cotton, 30% banana fiber. It features "nep" texture. Use 100% cotton Sashiko fabric for innersole, comfortable with bare feet!           Stock is very limited so get your size before it's late!  ...

Have you  checked new banana denim collection, "weekend farmer" ? If not yet, click on the image below to check out!   Banana denim is light, breathable and great functional with high moisture absorption and quick-drying. We aim for balance both contribution of environmental issues and comfort to wear, blended banana fiber with cotton to increase its elasticity, and then...