It's July, and summer is finally here. We've had comments that "I want to wear denim in summer but it's too hot!" So we recommend lightweight "8oz SUMMER DENIM" that will keep you comfortable even in summer.       J411 CIRCLE Classic Straight 8oz Côte d'Ivoire Cotton Selvedge                    ...

Hi,   Today's blog is the report of first washing of SONODA's monster jeans. Hope you'll enjoy!   J466  CIRCLE CLASSIC STRAIGHT  16.5oz Côte d'Ivoire Cotton Selvedge Jeans (Monster)   This monster denim is woven under weaker tension, so it is 16.5oz but not too hard.     Let's see fades after washing! We honestly thought that they would fade...

Hi,   Do you know that JAPAN BLUE JEANS is working on ethical project and has been making jeans and other items in ethical way? We would like to talk about it a little bit today.     In JAPAN BLUE JEANS we currently make products with the theme of "Making our town happier" For the past 15～20 years, factories...

Hi,   Have you checked our 10th anniversary limited items yet? We're still take pre-order! Let's review recommended points of limited items in this blog.   The most recommended point is... "4 different fabrics" 4 fabrics used for CIRCLE series are packed into one item.     New                         ...

It's getting warmer and we can feel spring is coming recently. We guess many of you guys are looking for a jacket instead of coat for the coming season. JBJ (JAPAN BLUE JEANS) denim jackets are very popular every year, and if you miss the opportunity, you may need to wait several months for restock.... But what we're going to...

"Does stretch denim fade (aging)?"   We’re often asked this question and our answer is "YES!!!!!!!" We've already told you how great our stretch selvedge denim "Fabric 05" (if you haven't read it click here), today we'll show you the actual fades (aging) of our customers.   J6105JZ Prep 12.5oz Stretch Selvedge Jeans   Now you'll believe that stretch jeans...

  J366 CIRCLE STRAIGHT is now updated with JBJ stitch paints.   J366_ST Fit: CIRCLE STRAIGHT Fabric: 16.5oz Côte d’Ivoire *monster selvedge denim *We call the denim woven low-tension "monster", it is softer and the texture is like a hand-woven. It will  fade marvelously.     Model is 174cm/ 5ft 8.5in, 62kg/ 136.69 lb and is wearing a size 30...

Hi, We're excited to announce that "FADES GALLERY" page has just opened!   You can see great faded jeans and denim jackets as well as winner's of "Your Fade Denim". Enjoy!!    

      JBJ'S SPECIAL 16.5oz MONSTER SELVEDGE DENIM This 16.5oz selvedge denim is woven by vintage looms under weaker tension. Our skilled craftworker weave this heavy denim adjusting thread tension and old looms.     We chose Côte d'Ivoire cotton for this special monster denim. You can enjoy the combination of "Côte d'Ivoire cotton × Heavy ounce denim woven under...