The new year is here, and with it comes a time for new beginnings! In Japanese tradition, the snake symbolizes "rebirth and birth," representing the renewal of life and fresh starts. It’s a year to harness the strength cultivated over time and let it blossom. With this spirit of renewal, we are excited to embark on a journey filled with...

Born from Kojima’s Denim Makers: JAPAN BLUE JEANS. At JAPAN BLUE JEANS, we bring you the possibilities and joys of denim through a wide variety of fabrics. Explore the charm of our jeans and the history behind JAPAN BLUE JEANS. #1 INTRODUCTION The Origin and Charm of Okayama Denim: Kojima The Beginnings of Okayama Denim Kojima, Kurashiki City, Okayama Prefecture...

Discover the most popular JAPAN BLUE JEANS items of 2024, presented in a comprehensive ranking! From timeless classics to unique designs, this year’s collection features a wide range of standout pieces. Take a trip down memory lane as we revisit the year’s trends and find your next favorite or a new wardrobe staple! No.1 J304 12.5oz Africa Cotton Straight Selvedge...

As 2024 comes to a close and Christmas approaches,it’s the perfect time to think about gifts for your loved ones—or even a reward for yourself after a year of hard work. This year, we asked our staff to share their picks for “items they’d love to gift themselves.” With their deep knowledge of our products, they’ve selected some highly recommended...

The New Aging Model from Our Popular Black Selvedge Jeans! A versatile monotone piece that pairs effortlessly with any style. The authentic fading, reminiscent of vintage jeans, is brought to life through the meticulous craftsmanship of artisans in Okayama. Choose from four silhouettes, ranging from slim to relaxed. 14oz Black Jeans (Aging Wash) This mid-weight black denim is carefully woven...

JAPAN BLUE JEANS' signature 'SELVEDGE JEANS'. We have selected four types of denim fabrics, each with unique characteristics. We will introduce their features, fading, and staff impressions. HARD DENIM SELVEDGE 14.8oz This is the quintessential hard denim that defines 'Jeans'. With the weave packed to the limit, it retains its hardness and easily develops fades and creases. #StiffFabric #VintageLike #DryTouch...

Introducing the most popular items from the first half of 2024! From long-lasting basic jeans to unique pieces that embody the JAPAN BLUE JEANS style, there’s something for everyone. Don’t miss this opportunity to check them out. No.1 J301 14.8oz US Cotton Straight Selvedge Jeans Color: Indigo Claiming the top spot is the quintessential JAPAN BLUE JEANS pair of jeans...

Light blue jeans and white jeans that are perfect for summer. Featuring crafted jeans from the popular JAPAN BLUE JEANS, we introduce refreshing summer outfits! STYLE1 Classic style stands out with quality materials: Selvedge Blue Jeans × Premium Fabric T-Shirt Model: 173cm Mid Indigo Jeans with a naturally worn-in fade are perfect for summer. Pair the classic straight silhouette with...

    We launched special feature page, 7LOOKS with PREP.     "2022 tenugui calendar" *tenugui  手ぬぐい -  a thin Japanese towel. It may be used as dishcloths, headbands, decorations, or for wrapping.        

Did you already check our new service "laser finish"? You can personalize jeans and denim jacket as putting your favorite words on. You can order "laser finish" for free until Dec 6! Get free laser finish and make your original items!!       *Only available with a purchase of specific jeans and denim jacket. Click here for more details...